Visual Branding Design "Kampung Roti Bundelan" Banjarwaru Village Lumajang Regency

Abstract

Kampung Roti Bundelan is one of the potentials owned by Banjarwaru Village. There are approximately 9 bread and cake home industries that produce market snacks, to cakes that can be found in modern shops. Kampung Roti Bundelan also presents an experience of learning to make local bread and cakes so that visitors can make and experience the cakes they make firsthand. The lack of information about Kampung Roti Bundelan means that not many consumers know about the existence of Kampung Roti Bundelan, so an idea emerged from the designer to provide a solution by designing a visual branding for Kampung Roti Bundelan to introduce the image of Kampung Roti Bundelan to the general public. The method used in this design is design thinking through 5 stages, namely empathize, define, ideate, prototype, and testing with data analysis using 5W + 1H. The results of this design produce the main media in the form of user interface design as information media to the audience, and supporting media in the form of stationery sets, print communication media, digital communication media, packaging designs, marking systems, event backdrops, and merchandise.